Competition Details

Multimedia students will be participating in a marketing campaign to promote various East Side Career pathways. They will be divided into 4 separate mini-marketing agencies. Each group will create an original video campaign and launch it on social media. The competition has multiple categories to win awards in, from most creative to most likes, etc. See competition criteria.

Final Deliverables

1 Minute
Video
Each 4 person group creates a single 1 minute video to submit for the competition.
15 Second
Video
Each student creates a mini-video, pulling footage from their group’s video.
Social Media
Campaigns
For each video, groups and students will create social media marketing campaigns.

Timeline

Dec 1

Program Kick-Off & Introduction

Jan

Group Storyboarding & Filming

Feb

Group Post Production

Feb 18

Group Videos Posted to Social Media

Mar

Individual Student Video Production

Mar 21

4 Group Videos Posted to Social Media

Apr

The Pitch Award Ceremony

Rules & Guidelines

Pathways Spotlight

Students must highlight at least 5-6 unique career pathways programs in group videos with no group repeating (videos will cover all 22 pathway programs)

Platforms

Students can choose if they want to use Instagram, TikTok, or Youtube for video posting.

Branding

Students must follow Eastside branding guidelines (see color scheme, etc.)

Graduation Profile

Student must showcase the graduation profile, check it here.

Deadlines

Students must meet all deadlines to be considered.

Evaluation

Irrespective of platform, students will compete in the following categories:

Most Liked
“Thumbs up” award

Your video has so many likes it almost broke the internet.

Group Cash Awards
First place: Trophy+$300
Runner up: Trophy
Individual Cash Awards
First place: $75
Runner up: $50
Most Viewed
“All 4 corners of the earth” award

Your video caught the most attention from the most people.

Group Cash Awards
First place: Trophy+$300
Runner up: Trophy
Individual Cash Awards
First place: $75
Runner up: $50
Most Comments
“Say WHAAAAT” award

Your video went beyond likes and landed in the land of words. You got the most unique comments.

Group Cash Awards
First place: Trophy+$300
Runner up: Trophy
Individual Cash Awards
First place: $75
Runner up: $50
Most Shared
“You gotta see this” award

Your video was shared and re-shared because it’s just that good.

Group Cash Awards
First place: Trophy+$300
Runner up: Trophy
Individual Cash Awards
First place: $75
Runner up: $50

Ready to submit your videos?

Submit Videos