Competition Details

Multimedia students will be participating in a marketing campaign to explain how the Spartan East Side Promise works and how you can use it to get into San Jose University. They will be divided into 6 separate mini-marketing agencies. Each group will create an original video campaign and launch it on social media. The competition has multiple categories to win awards in, from most creative to most likes, etc.

Final Deliverables

1 Minute
Video
Each group creates a single 1 minute video to submit for the competition.
15 Second
Video
Each student creates a mini-video, pulling footage from their group’s video.
Social Media
Campaigns
For each video, groups and students will create social media marketing campaigns.

Timeline

December

Program Kick Off & Scriptwriting

January

Group Storyboarding & Filming

February

Filming & Post Production

March

Post Production & Social Media Scheduling

April

Prepare for The Pitch Award Ceremony

Rules & Guidelines

Spartan Spotlight

Students will highlight how the Spartan East Side Promise works and inspire viewers to learn more. By the end of the video, viewers should have a good idea how to use the program to get into San Jose State University and will know next steps to take.

Branding

Students must follow Eastside branding guidelines.

Deadlines

Students must meet all deadlines to be considered.

Evaluation

Irrespective of platform, students will compete in the following categories:

Most Liked

Your video has so many likes it almost broke the internet.

Group Cash Awards
First place: Trophy+$300
Runner up: Trophy
Individual Cash Awards
First place: $75
Runner up: $50
Best Editing

Your shots are well composed and you bring the viewer from scene to scene.

Group Cash Awards
First place: Trophy+$300
Runner up: Trophy
Individual Cash Awards
First place: $75
Runner up: $50
Best Soundtrack

You’ve hit the volume just right so it’s easy to hear what people are saying and the sounds you include create energy.

Group Cash Awards
First place: Trophy+$300
Runner up: Trophy
Individual Cash Awards
First place: $75
Runner up: $50
Best Script

Your story is important, moving, and slightly unexpected.

Group Cash Awards
First place: Trophy+$300
Runner up: Trophy
Individual Cash Awards
First place: $75
Runner up: $50

Ready to submit your videos?

Submit Videos