Competition Details
Multimedia students will be creating marketing campaigns to promote the Spartan East Side Promise and CTE Pathways. They will be divided into 6 separate mini-marketing agencies. Each group will create an original video campaign and launch it on social media. The competition has multiple categories to win awards in, from most creative to most likes, etc.
Final Deliverables
Video
Video
Campaigns
Both the group and the individual videos include:
Timeline
Program Kick-Off
and Scriptwriting
Group Storyboarding
and Filming
Filming and
Post Production
Post Production and
Social Media Scheduling
Prepare for The Pitch Award Ceremony
Rules and Guidelines
Spartan Spotlight
Students will highlight how the Spartan East Side Promise works and inspire viewers to learn more. By the end of the video, viewers should have a good idea how to use the program to get into San Jose State University and will know next steps to take.
Students must follow Eastside branding guidelines.
Students will focus on bringing one of the CTE Pathways to life. Whether you dove into construction or car maintenance, by the end of the video viewers will feel excited by what this program offers and eager to enroll.
Students must meet all deadlines to be considered.
Evaluation
No matter what platform, students will compete in the following categories:
Your video has so many likes it almost broke the internet.
You’ve hit the volume just right so it’s easy to hear what people are saying and the sounds you include create energy.
Your shots are well composed and you bring the viewer from scene to scene.
Your story is important, moving and slightly unexpected.
