Competition Details
Multimedia students will be participating in a marketing campaign to promote various East Side Career pathways. They will be divided into 4 separate mini-marketing agencies. Each group will create an original video campaign and launch it on social media. The competition has multiple categories to win awards in, from most creative to most likes, etc. See competition criteria.
Final Deliverables
Video
Video
Campaigns
Timeline
Program Kick-Off & Introduction
Group Storyboarding & Filming
Group Post Production
Group Videos Posted to Social Media
Individual Student Video Production
4 Group Videos Posted to Social Media
The Pitch Award Ceremony
Rules & Guidelines
Pathways Spotlight
Students must highlight at least 5-6 unique career pathways programs in group videos with no group repeating (videos will cover all 22 pathway programs)
Students can choose if they want to use Instagram, TikTok, or Youtube for video posting.
Students must follow Eastside branding guidelines (see color scheme, etc.)
Student must showcase the graduation profile, check it here.
Students must meet all deadlines to be considered.
Evaluation
Irrespective of platform, students will compete in the following categories:
Your video has so many likes it almost broke the internet.
Your video caught the most attention from the most people.
Your video went beyond likes and landed in the land of words. You got the most unique comments.
Your video was shared and re-shared because it’s just that good.