Competition Details

Multimedia students will create original films and social media marketing campaigns to promote the Spartan East Side Promise and CTE Pathways. The class will be divided into 8 separate mini-marketing agencies. Students compete for awards in multiple categories, from script development to sound balance.

Our Process

01

Ideation

02

Scriptwriting

03

Storyboarding

04

Filming

05

Editing

06

Posting on Social

Final Deliverables

2-3 Minute
Video
Team up to brainstorm and bring to life an original, attention-grabbing 2-3 minute video on SJSU Promise or CTE Pathways. Let your creativity shine!
15 Second
Video
Take the best outtakes or film fresh footage to create a fun, engaging 15-second promo video for The Pitch Award ceremony. Make sure to include the correct date, time, and location to get people excited and ready to attend!
Social Media
Campaigns
Your project is done, but the work isn’t over—now it’s time to pack the house for the award ceremony! Launch a powerful social media campaign to get everyone talking and attending!

Timeline

12
December

Program Kick-Off
and Scriptwriting

01
January

Group Storyboarding
and Filming

02
February

Filming and
Post Production

03
March

Post Production and
Social Media Scheduling

04
April

Prepare for The Pitch Award Ceremony

Rules and Guidelines

Spartan Spotlight

Students will highlight how the Spartan East Side Promise works and inspire viewers to learn more. By the end of the video, viewers should have a good idea how to use the program to get into San Jose State University and will know next steps 
to take.

Branding

Students must follow Eastside branding guidelines.

CTE Pathways

Students will focus on bringing one of the CTE Pathways to life. Whether you dove into construction or car maintenance, by the end of the video viewers will feel excited by what this program offers and eager to enroll.

Deadlines

Students must meet all deadlines to be considered.

Evaluation

Students will compete in the following categories:

Most Liked

Your video is so popular, it nearly broke the internet with all those likes!

Best Sound Design

Crystal-clear audio that enhances the story—without any sudden volume jumps or screeches. Perfectly balanced for headphone users to enjoy safely!

Best Editing

Seamless transitions, sharp composition, and smooth flow—your editing takes viewers on a cinematic journey.

Best Script Development

A powerful, captivating story with unexpected twists that keeps the audience engaged and wanting more!

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the competition?

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